Waiakea Water Finds Success in the Bottled Water Industry

If you’re a health-conscious individual, or perhaps someone, who has a penchant for great tasting bottled water, you have probably heard of the Waiakea bottled water. It is great tasting, naturally sourced water derived from the Mauna Los Volcano, which is located on the beautiful island of Hawaii. As a relatively new company in the bottled water industry, Waiakea placed a considerable amount of emphasis on both the packaging and organic filtration process of their water, as a way to differentiate it from other brands already in the marketplace. These efforts have rewarded Waikea with unprecedented growth in the bottled water industry, valued at $100 billion. In fact, according to an article on forbes.com, the company has grown by 4,000% since being founded in 2012. (Read medicaldaily.com/alkaline-water-vs-plain-drinking-water-can-waiakea-bottled-water-lead-optimal-health)

 

So, how did Waikea become so successful? It’s simple, they identified a void in an existing market and provided a product that met consumer demand. That being said, most people will want information related to how a particular product is sourced, and those who are environmentally conscious will want to know if producing that product is harmful to the environment. Waikea bottled water assuages consumer concerns by being as transparent as possible with respect to their manufacturing process. In order to produce and market their bottled water to consumers, the water must first undergo a natural filtration process. This process begins when snowmelt passes through 14,000 feet of porous volcanic rock; during this process, the water is naturally infused with minerals and electrolytes, making it not only refreshing but also chock-full of health benefits as well. Click Here for additional information.

 

Waikea, as a company, is well aware of the impact that BPA (Bisphenol A) plastics have on the earth, as well as the human body. Studies have shown that the compounds that makeup BPA plastic can leach into foods and drinks, and may be harmful if consumed. In addition, BPA plastics are not rapidly biodegradable, and as a result, can pile up in landfills. So, what is the alternative? 100% RPET. It is the bottling process of choice for Waikea and requires far less energy to produce, which results in less manufacturing time and a lower carbon emission output. In addition, the 100% Recycled Polyethylene Terephthalate (RPET) is rapidly biodegradable.

 

Obviously, bottled water is in no way a new concept, but Waikea has managed to revolutionize the process in a way that resonates with many consumers. So, it should come as no surprise that the company has managed to achieve the level of success that they have.

 

Visit the company’s page on YouTube.

 

Related: https://www.forbes.com/sites/helainahovitz/2015/10/20/now-thats-refreshing-22-year-olds-hawaiian-bottled-water-grows-4000-in-3-years/#59a95de0134d

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